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With high-quality products, resembling humorous ideas behind the names, Benefit Cosmetics has become a brand that provides answers while making you laugh. Basic solutions for a flawless face and the creativity of sisters Jean and Jane Ford have made this line of cosmetics into a name known by all. The identical Indiana born twins started Benefit in 1976 in San Francisco. The brand originated as a small beauty boutique, that resembled your favorite candy store theme, dubbed The Face Place. The sisters wanted to make beauty product shopping fun and not as serious as most brands. After a trip to Italy where they received an on pour of compliments in Italian; “Bene!” which means good; the twins returned to San Fran and renamed their boutique Benefit. The brand is sold in about 10 boutiques and at over 1,000 counters across the globe. One of their most innovative products is Benetint. Created in 1977, Benetint is a rose-colored liquid lip and cheek stain which was the first of its kind and originally intended for an exotic dancer who wanted to enhance the tint of her nipples. Smudge and Water-proof and made from crushed rose petals, Benetint is considered to be one of the best lip and cheek stains available.

Cosmetics Benefit

Everyone has their beauty product obsession – mine is eyeliner. You can get so many colors and varieties, it has its own section in my beauty closet!…Perfect Eye Pencils in Black Shimmer and Jet Black  – these are not for the faint of heart, they are super high-intensity black pencils.

Iman Eye Pencils

One has a shimmering midnight pearl and the other is a deep dark pigment – great for achieving a dramatic day or night look.